Mtv ema host9/1/2023 ![]() ![]() The EMAs is really the crowning jewel and it really does personify the MTV brand. So we’ve literally been to every corner of the world.īen Avison: How important are the EMAs to the MTV brand?īruce Gillmer: We do a vast array of events throughout the year they are all important and they all serve a purpose and they all quite frankly support our brand and help us keep connected to the audience, which is vital. ![]() We also brought Snoop down, which was really cool and there was a lot of interaction between the artists. In the case of the MAMAs, we staged an event also on South Africa a couple of years ago – the MTV Africa All Stars – where we had a vast array of artists from different genres from all over the continent – just. Ideas for events sometimes come to us from external partners or cities. We go for keen interest from a city or from a partner to go to a certain location, as long as it makes sense from a staging and production perspective and we can get what we need and we’ve got robust audience and excited music fans, then we’ll consider. We reach every major cluster of the world with our events. It’s in Malaysia each year we’ve been to quite a few cities around Mexico we also host several events throughout Europe. We also produce a variety of World Stage events around the world, which is not an awards per se – it’s basically a collection of artists, both international and local. We have the VMAJs (Video Music Awards Japan) which is our awards show for MTV Japan, in Tokyo. The other locations were extremely interesting from a cultural standpoint. The next host will be another exciting city in South Africa that will prove to be most advantageous from a staging production perspective. In the past it’s been in Lagos but most recently in Durban. A city that’s hosting the EMAs will be seen as a forward-looking, exciting location.īen Avison: What opportunities are there for cities outside Europe to host MTV events?īruce Gillmer: We host a variety of events around the world and we’ve got several award shows in addition to the EMAs, starting with the MAMAs, which is the Mother Africa Music Awards that takes place in Africa each year. In our minds that’s key – it’s the international exposure.Īlso, the EMAs is synonymous with being super-relevant. There’s all of the pre-show marketing and promo and press, and then the broadcast of the EMAs itself reaches over 160 territories around the world – it’s a massive audience on every platform. The newer venues tend to be much more appropriate for an event of this scale.īen Avison: How can hosting the MTV EMAs benefit a city?īruce Gillmer: There’s the obvious economic boost that an event brings to a city, with several people travelling in from all around the world.īut really we think the value is in the amount of exposure on an international level that the event brings to the host city. It was a comfortable environment with very good sightlines, no matter where you are sitting, for taking in the various different staging that we had around the venue.Īnd then there are all the other ancillary bits – a dressing room area that can support a red carpet pre-show and so on. We got tremendous feedback from the artists, fans and VIPs. ![]() We prefer a structure that’s on the newer side, maybe built in the last 10 years. Something that is of huge importance to us is the presence of a proper venue to stage the event.īen Avison: What are the main technical requirements of a venue to host the MTV EMAs?īruce Gillmer: The EMAs is quite a big event, so generally speaking we look for an arena that can hold approximately 10,000 fans and VIPs. Cities that are interesting culturally are attractive.Īlso a city that’s easy to travel in and out of from a variety of different cities around the world – easy to get to from the US and the UK, not too far off the beaten path. The city was great too, it was a good partnership – it was a good one for sure, glad you were there.īen Avison: What qualities is Viacom looking for in a host city of the MTV EMAs?īruce Gillmer: First and foremost, we are attracted to cities that have rich musical heritage and robust music fans – that lights up the scoreboard for us. ![]() Ben Avison: I was fortunate enough to be in Glasgow for the MTV EMAs – what a fantastic show!īruce Gillmer: It was a great show, we are very proud. ![]()
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